Bad design and a lack of attention resulted in a site that wasn’t representing the brand properly or achieving the sales desired. Working with the team we agreed the course correction of the highend nature of the brand, and I set about the reassert a design language that represented the luxury experince expected. We also examined the variation of messaging needed to represent the brand in the various key market.

Overall the site was performing adiquetly but was missing the next level, I was tasked to remove the last remaining pain points of the site, the homepage was slow, espicially on mobile, negatively impacting users experience of the site, I was able to achieve a drop from 7.6Mb to 3.2Mb signifcantly improving the speed.

The FTB site needed tidied up with various elements from different designers not meshing together, resulting in a site that whas slow and cluncky, stripping the site back to a clean starting point allowed me to give the site a conheirent and united tone, making the site more efficent for users, steamline their experience helping increase the Conversion Ratio of the site.

The KWM website was in a sorry state, the site was narrow and felt out of date, I revamped the site to bring it up to date, from the homepage through every touch point. Users are greated with more options to get them from the homepage to viewing the right products, whether they’re looking for a white wine from South Africa or the lastest Craft Beer from Donaghadee the new design guides them quicker to where they need to be.

UX Design overhaul of the site highlighting the lifestyle image that the shop is focusing on, creating immersive and attention grabbing elements throughout the site. Reassuring users with the correct messaging at every stage to reduce barriers to purchase and therfore increate Conversion Ratio.